Building Your Brand


Lately, I’m realizing that many people aren’t aware that we offer branding and identity design services here at Ceci New York. This part of my business is one of my favorites, and I’m excited to highlight some of our recent work this week.

One of my greatest passions is helping fellow entrepreneurs get out of their business rut and take their brand to the next level. Designing not only for beauty, but for success – and then being able to carry it out and watch their business (and dreams) grow as a result – is the ultimate joy for me.

While the path to the finished product can take many different routes, like with Orali’s elegant perfume packaging, and Shellie Ferrer Events’ “chalet chic” website, it all starts with one easy step: a branding consultation with me. This valuable one-on-one time allows me to understand your business goals and dreams as well as identify your struggles so I can navigate this journey of creating for you and your brand.

Whether you’re just starting out or craving a refresh for your business, I’ll leave you with this: Remember, your brand is really your visual DNA – it’s your mark on the world that identifies you from the rest. It precedes you in your initial correspondence and makes a first impression, so the key is honing in on who you are, what you do and what sets you apart. Here’s to putting your best (business) foot forward! Always.