As someone who frequently gets invited to speak about building a luxury brand, I know that you love hearing about what goes into the creative process. And because we had such a great response when we highlighted our last two Ceci ID clients (fashion designer Rauza Bayazit and luxury watchmaker Wintour), this week I’m taking you behind the scenes to show our work for another friend and muse, destination wedding photographer Corbin Gurkin.

Corbin, who has also become a good friend to Ceci New York, needed a complete new logo, website and promotional materials (business cards, letterhead, etc). After sitting down and discussing what image she wanted for her brand on paper and online – you can read about the step by step process here – my team and I created a soft, romantic look that takes into account Corbin’s feminine stylishness as well as her frequently-stamped passport. See the beautiful results, from her luggage tag-inspired business cards to the packaging for the photo books she presents to clients, below. I’m proud to say our work was selected by PDN (Photo District News) magazine for best eye-catching promos under $3,000!

If you’re as enamored with Corbin’s lifestyle as I am, check out this week’s Get the Look, filled with casual but fashionable jet-set pieces that are the perfect match for this globetrotting photographer. Then, read on for my no-fail tips to building a successful brand, no matter the product. Never underestimate the power of a business identity that's both stylish and professional – we here at Ceci New York will do everything we can to help you achieve that goal!


Ceci Johnson of Ceci New York - DYNAMIC DUO: Ceci Johnson and her friend and destination wedding photographer Corbin Gurkin share a fun moment at a Martha Stewart Weddings event.